Introduction

The Big Themes:
• Three tenets of data: (1) data volumes keep growing in size and complexity, (2) business leaders are always looking for new ways to extract value from data, and (3) it's all about data security and governance.
• John's predictions fall into two buckets: (1) the competitive landscape, and (2) the technology innovation and architecture
• Overall, customers are becoming a top priority when it comes to data, both in terms of understanding customers thru data and empowering customers thru new data-driven capabilities

The Big Quote: "The immovable objects are meeting irresistible forces, and by immovable objects, I mean, the incumbents, and by irresistible forces, I mean, the startups."

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