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The Keynesian Beauty Contest
In finance, you want to buy old or stick. And everything that happens goes through this because approach or avoidance is fundamental. So for example, you're going to have guilt or envy or rivalry. These are complicated emotions, but they would link to 'avoidance' and 'approach' In financial investments, many of them, all ultimately based on narratives about what the underlying,. as you say, fundamental is.