You Don't Have to Have an Iron Will to Make Good Decisions

Tucker Max: Paying for stuff is aversive and, you know, the same areas of light up with physical pain, light up if you're just paying for something with cash or credit. You shouldn't spend in fact, you should not spend your life denying yourself stuff you like. And then you can display willpower and that's and you have willpower. It's displayed by all these decisions you make, like keeping your car clean, being sexually respectful, etc.