Toto Wolff Likes to Get it Wrong
Bloomberg Business of Sports
00:00
How Do You Fit F1 Into That Broader Context?
Formula One is global, and I think we are racing global, so no other sport really does that. Our income streams come from various promoters on the different continents. We may be missing out on huge deals in a single territory like the US market, but we are monetizing on all the other markets because the sport is so interesting there. My belief is that we can learn from everybody. There are things that the Premier League does really well. So I think you need to be open-minded, have your eyes open. And Formula One took until last year to kind of embrace that model.
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