Behind the Numbers: an EMARKETER Podcast cover image

Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

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Consumers are still learning to use AI for purchases

Eleni notes early behavior favors knowledge queries over commerce; improved up-to-date data and new features may change usage.

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