Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

McDonald's vs Burger King: How One Campaign Hijacked Millions of Customers

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

The Cycle of Bundling and Unbundling in Business

This chapter explores the cyclical trend of bundling and unbundling across different industries, particularly through examples from cable to streaming services. The discussion wraps up with a teaser for an upcoming episode featuring a successful buy now pay later company.

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