Gordon Borrell is the Founder of Borrell Associates Inc. and is considered the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in advertising and media trade publications, as well as The Wall Street Journal, The New York Times, Ad Age, Forbes, and other publications. In this episode, Gordon discusses advertising's evolution into marketing. Marketers young and old need to realize the unique advantages they each have and work together to fill in gaps. Just as emerging platforms like TikTok are skyrocketing brands- radio, print, and television still have their place. We've experienced 2 prior waves, being; search and social media. Gordon goes into detail about the 3rd wave of marketing which is video. Brands that can adopt this way of communicating will be leading the marketing atmosphere in 2022 and the next several years. Your audience can find you- they are aware that you exist- now they want to get to know you! Allow them to see you in motion, be personable and watch the trust matrix amplify tenfold. We all have video cameras on our phones, take them out and hit record. That's what to expect this week on the Conquer Local Podcast.

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