In trade's episode, we see why f m c g distributors across the country are revolting against the manufacturers. The neighborhood stores that sell us everything from biscuits to soaps typically rely on a chain of distributors to source their inventory. These distributors in turn buy their goods from companies that make the stuff. This is how india dal ecosystem has functioned for decades, off line and in plain sight.
In today's episode for 4th January 2022, we see why FMCG distributors across the country are revolting against the manufacturers