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57: Pricing Hacks to Grow Your Bottom Line with Mark Stiving

Building Margin

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Understanding Customer Needs for Effective Pricing Strategies

The chapter discusses the importance of grasping customers' motivations, desires, and challenges to tailor products and pricing strategies effectively. It emphasizes the significance of addressing customer problems and desired outcomes rather than relying solely on demographics. The discussion also covers insights on communicating price increases to customers and investing in customer experience and quality improvements to justify premium pricing.

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