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Tinder Founder on How Swiping Changed Dating Forever | Justin Mateen

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Navigating Early Challenges and Growth Strategies for Tinder

This chapter reflects on the initial hurdles faced by the Tinder team during their product launch, including frustrating bugs and high user expectations. They explore innovative marketing strategies that successfully engaged college students, emphasizing the grassroots efforts that fueled user acquisition. Additionally, the discussion covers the financial growth of Tinder, highlighting the importance of building a sizeable user base before focusing on monetization.

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