I think the mental model i use, it goes back to thetard my days, unfortunately. It's like customor acquisition cost spent. The second thing is the good old network effect. And a third thing i would, i would almost argue is like, you know, corpora governmante and ethics. I'm almost certain that a project with better ethics, a and s like perceived e corporal governance and more transparency, pound for pound versus another project, would get a better valuation.

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