2min chapter

The Bootstrapped Founder cover image

5. The Power of the Niche

The Bootstrapped Founder

CHAPTER

What Makes a Niche Business Unique?

Niche populations are homogeneous. If you feltor a large group of by several specific properties, you'll end up with an audience that shares those properties. These people will also share many other things that can make building products and selling them very convenient. People in a niche will also share very similar goals and aspirations. Solving that problem witha dedicated product will allow you to have a high chance of success with your bootstrap business.

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