In this episode of The Responsive Lab, co-hosts Scott Holthaus and Carly Berna sit down with email marketing consultant Katelyn Baughan of KB Digital to uncover what’s broken in nonprofit email marketing and how to fix it.

From donor retention challenges to the pitfalls of “spray and pray” messaging, Katelyn shares practical ways to move from broadcasting to relationship-building. Learn how to create a high-impact donor welcome series, set up automations that actually save time, and test your way into more effective fundraising emails.

You’ll walk away with:

The top reasons nonprofit emails underperform — and how to measure success
Practical tips for building a donor welcome series that inspires
Smart automation strategies to deliver better stewardship at scale
Examples of targeted emails that drive action
One simple change you can make today to boost results

Connect with Katelyn Baughan:

LinkedIn: Katelyn Baughan
Podcast: Inbox to Impact
Sign up for her weekly email tips at https://katelynbaughan.com/

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Alex Jones 2025-Sep-10 Wednesday

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