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S1 EP4: Media Predictions With Sean Griffey, Industry Dive

Perpetual

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How to Increase Top of Funnel for Industry?

For us, and i think for most people right now, that primarily means the first thing we want is a email subscribers. The funny thing about the different channels is that they all work until they don't. We spend all kinds of time like partnering with group owners or taking over groups from folks at different times. There's just a lot more of em, right? And so, you know, we just have to be very smart about the math and the publications...and then balance that with the revenue of our business.

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