Don't Stop Dreaming. Keep Going.

The way to succeed with the business is to be different, in an interesting way. So santiago could sell tea and crystal glasses but put them all together that's new. That's how they succeed: by being unique and special and different. Never stop dreaming. Keep going. This is the other part. We learn that with dreams. Big dreams are not easy. Maybe little dreams might be easy, but a big dream is not easy. He still has many difficult problems, a lot of danger. In fact, his life is in danger later in the book. But he realizes mus keep let's keep going. Don't quit."