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The Future of Fintechs in Disrupted Times
Banking Transformed with Jim Marous
How to Differentiate Yourself in a Competitive Market
The concept of Fintech five years ago was a competing organization that was going to do digital better than traditional finance institutions meet the needs of segments. But as consumers, behaviors and expectations continue to shift, some banks have partnered with third party providers in an attempt to replicate their best service offerings or best differentiations. "Just having a sexy looking app just isn't good enough anymore to differentiate yourself," he says.
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