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#105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston

The Build Good Fundraising Podcast

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Exploring Donor Journey Mapping: Engaging and Listening to Donors

This chapter highlights a live workshop dedicated to mapping the donor journey, focusing on effective engagement and communication with donors. It delves into strategies for celebrating contributions and reporting back to donors, emphasizing the significance of these practices in enhancing fundraising efforts.

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