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#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
LEVELS – A Whole New Level
Localization Is More Important Than Localization
When traveling internationally, were you relaying back to the product team, everything for localization? Like, hey, the product, even if we want to maintain a universal code base with a product that we just localized from a language perspective and maintain the brand. I mean, I would argue that doing that before doing localization is more important because you learn a lot more about what the in the case of Airbnb or in Fiverr that real trust barriers were to people joining you or using you. And yeah, just by meeting people on the ground and asking questions, you realized, it turns out Germans are really skeptical of Facebook and Google as a company.
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