Selling Should Be Fun or You Aren't Doing It Right
2Bobs—with David C. Baker and Blair Enns
The Three Most Powerful Reasons Why I Love Selling
"I just love the teachable moment that is a sale," he says. "It's such a meta moment for me that really gives me license to do anything I want in the sale" For those who are selling expertise of any kind, you should see selling as a teachable moment,. When they buy something from me, what they will be buying is on display.
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