4min chapter

The Human Risk Podcast cover image

Dr Greg Davies on Behavioural Finance

The Human Risk Podcast

CHAPTER

Wealth Management

Bank is using data analytics and technology to help people make better financial decisions. Gregg: We're in a position to deliver these decision making assistance tools, guidance tools - sometimes cal them 'decision prosthetics' He says we can start hyper personalising the narratives that we put in front of people so they feel more comfortable with what's being done for their future. gregg: The f c a last year identified the issue of surplus cashbus doing noth in people's savings account as one of their four key ereas of consumer harm.

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