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Is There a Model for Delivering Value?
I think there's a sort of more than a psychological map into an organization that says if we start here and we prove value, well, where do we go next? Bit like a board game, snakes and ladders. So what's suitable, how does it fit the characteristics of each product? It's far easier to deploy and deliver solutions in this space to a target audience that is sort of really willing to enable. Yeah, yeah, yeah. I like the analogy of find the ladders. And avoid the snakes,. Avoid the snakes, of course, yeah. The two sort of go pan and pan, because one's building value, it's building momentum, creates a bit of