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The Art of One Upmanship
The art of one upmanship is based on two simple premises. First, your rivals harbour the seeds of their own self destruction. And second, a rival who is made to feel defensive and inferior will tend to act defensive and inferior to his or her detriment. Here it is often best to work covertly, getting other people, the media or simple rumor to do the job for you. The end game is deceptively simple: Having piled up enough self doubt to trigger a reaction, you stand back and let the target self destruct.