3min chapter

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A24 Wants to Evolve, But Can it Maintain its Brand?

Trapital

CHAPTER

Debunking the Lean Back vs Lean In Content Consumption Myth and the Importance of Targeting Specific Audiences

This chapter challenges the belief that certain regions prefer passive content consumption, advocating for a targeted audience approach instead. It critiques short-term strategies and emphasizes the importance of the network effect for sustainable growth.

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