Debunking the Lean Back vs Lean In Content Consumption Myth and the Importance of Targeting Specific Audiences

Let's dive deep into the world of A24, the film studio known for its distinctive approach to storytelling. We explore A24’s journey from a savvy film distributor to a powerhouse production studio with hits like "Moonlight" and "Everything, Everywhere, All at Once."

But A24 faces some headwinds: big investments with higher expectations, a string of underperforming releases, and pressure to expand to bigger budget IP.

How can the brand known for its mystique be able to maintain its unique positioning?

I'm joined by friend of the pod, Dr. Marcus Collins, to break it all down.

Make sure you listen for our Chartmetric Stat of the Week!