Building Authentic Relationships in Sales

Winning in sales isn’t about securing the next transaction—it’s about how to win the relationship, not the deal. In today’s crowded, fast-paced staffing and recruiting landscape, transactional mindsets are burning out teams, eroding trust, and leaving long-term opportunities on the table.

In this candid and insight-packed conversation, sales leadership coach Casey Jacox joins host Brad Bialy to break down what it truly means to win people—not just pipeline. Drawing from 20+ years of sales and leadership experience, Casey shares the uncommon habits that create lasting client relationships, build real trust, and turn rejection into reputation.

This episode should inspire you to rethink your approach to sales performance, and encourage you to explore topics like relationship-based selling and modern staffing strategies.

Expect to Learn:

• Why curiosity, vulnerability, and humility drive elite sales outcomes
• How to confidently say “no” and still win long-term
• The dangers of automation-first sales and how to stand out in a crowded market
• A proven framework to build authentic, human-first relationships
• How staffing professionals can pivot from order-takers to strategic partners

Tactical Takeaways for Staffing & Sales Pros:

• Ditch your call script and learn to call an “audible” in real time
• How to identify (and avoid) transactional burnout in your team
• Tips for creating follow-up moments that build long-term rapport
• Learn why hiring for adversity beats hiring for skill alone

About the Speakers

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.

With over 25 years of business experience, Casey's leadership helps companies emphasize building relationships, not just transactional business deals. He's a father, a husband, a coach, a podcaster, a speaker, and a business leader who is the same person in and out of work. Over his entire career, adversity has always made him stronger. In March of 2019, Casey left Kforce as the firm's all-time leading salesperson in the nearly 60-year company history to begin writing his debut non-fiction book, "WIN the RELATIONSHIP – Not the DEAL." His book has over 100 organic reviews on Amazon and is helping shape how teams build relationships with their customers and improve cultures internally for teams. Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing fractional executive sales leadership and coaching. Casey is also brought in for sales kickoffs and leadership retreats to help inspire habits of success that help win more relationships. Additionally, Casey hosts The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.