In this episode of the STR Data Lab, Jamie Lane, the Chief Economist at AirDNA, is joined by Andrew Keller, a short-term rental photographer and founder of ISOneedphotos. Andrew shares the importance of professional photography for short-term rentals, emphasizing how it can significantly improve booking rates. He outlines his journey into photography, starting from a young age and transitioning into short-term rental photography around December 2020.

Andrew highlights the common mistakes property owners make by using amateur photographs, noting that lack of professional photos can cost potential bookings. He discusses the evolution of his own photographic style, emphasizing the importance of providing a variety of photos, including drone shots, twilight shots, and interior shots from multiple angles. Andrew mentions how his extensive experience, which includes photographing properties in 22 different states and Costa Rica, has honed his skills. He believes in dedicating a full day to a shoot to capture the best light at different times of the day. He also offers advice on staging for short-term rental photography, stressing the importance of details like setting the dining table, filling the hot tub, and ensuring sufficient matching plates and utensils. Jamie corroborates the importance of professional photography, sharing personal anecdotes about how professional photos helped answer guest questions and lowered guest dissatisfaction.

Andrew provides tips for those considering DIY photography, such as holding the camera at light switch height and managing lighting. He advises on how to find a good local photographer by checking their recent work on Airbnb listings and stresses thorough preparation of the property before the photographer's visit, ensuring it is guest-ready. Andrew shares his future goals of investing in his own short-term rental property and talks briefly about his co-hosting experiences. He also offers contact details for those interested in his services and emphasizes his commitment to helping clients increase bookings through top-tier photography.