E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More
Marketing Operators
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Exploring Underpriced Attention and Influencer Partnerships on YouTube
The chapter delves into the strategy of moving beyond cooking influencers for discount sponsorship, sharing experiences with discount code leakage and the use of IntelliGems for attribution in podcast sponsorships. It explores reaching out to creators on YouTube through platforms like a genteel and discusses maximizing performance through deep integrations and storytelling-based ads. The chapter also highlights the future focus on creator partnerships in e-commerce, emphasizing improved content quality and brand storytelling.
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