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How to Tell a Good Story
Good storytelling and good structure is trying to have to go beyond three key things. So think about a lot of the content that you see on YouTube. It's always a primal branding moment where the creator is talking about something they believe in or something maybe it's part of their story. And so there's this really, and this is where it's like the primal brand, when it comes to creeds that don't have to be all heavy at one level.