RV 75 - The Future of B2B Event Marketing | Checked In With Splash
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How to Use Demand Creation Events to Increase Win Rate and Revenue
I'm curious if you have an example of a successful event that you've heard of or either leveraged for refine labs where it's later stage. It's interesting to consider whether these types of events are actually marketing events or sales events. You can't do one event with one account and say because that account closed in 54 days instead of 60 days that events are better, you can't do this. So you need some level of scale to actually understand whether this is working or not. I think those are the two key metrics that you want to move.
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