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Ep. 32: West Highland Way

Trails Worth Hiking

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The Evolution of Self-Guided Trips

This chapter discusses the transition from guided trips to self-guided trips in the hiking and cycling tour business. It explores the benefits of self-guided trips and the popularity of this type of travel. The chapter also highlights the role of mobile technologies, such as Max Adventure's app, in enabling independent travel and enhancing the trip planning and navigation experience.

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