Choiceology with Katy Milkman cover image

Love the Mug You’re With: With Guests Joel Platt, Sally Sadoff & Richard Thaler

Choiceology with Katy Milkman

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Joel Platt's Reticence to Sell Off His Collection

Joel Platt is entertaining offers for his incredible collection of memorabilia. He says he doesn't want to sell off some pieces, but others are too valuable in his eyes. In a classic choiceology experiment, people were asked how much they would pay for the same mugs that had been given them as gifts. The average price was about $4.50 per mug.

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