88% of Indian households own an electric fan. Only 72% of them own a mattress. The market for fans is estimated to be worth 12,000 crore rupees and it is grown by 10% year on year over the past decade. Fans account for nearly 25% of a household's electricity consumption.
Last week, we came across a very interesting research report — about fans! So we thought we could talk about this and more in today's episode for 19th December 2022.