FTX's Marketing and Cultural Impact

Sam Bankman-Fried, CEO and founder of FTX, explains FTX’s sports-centric advertising model and talks about what is on his regulatory wish list going forward. Show highlights:

• why Sam is so excited to bring Tom Brady and Gisele Bündchen onto the FTX team
• how FTX decides on who to sponsor
• why so many of FTX’s sponsorship are targeting US customers
• what makes the sports industry such an attractive place to advertise for FTX
• how FTX’s tokenized stocks work
• what Sam learned from the GameStop/Robinhood situation
• what makes FTX’s tokenized stocks different from Binance’s offering
• how FTX is dealing with regulatory obstacles
• what item is on the top of Sam’s regulatory wishlist
• whether FTT is a security

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Episode Links

Sam Bankman-Fried

• Twitter: https://twitter.com/SBF_Alameda 
• Previous Unchained appearance: https://unchainedpodcast.com/why-the-gamestop-insanity-is-so-similar-to-crypto/ 

FTX

Website: https://ftx.com

Carbon credits: https://bitcoinmagazine.com/business/ftx-bitmex-to-become-carbon-neutral 

Tokenized Stocks

• FTX guidelines: https://help.ftx.com/hc/en-us/articles/360051229472-Tokenized-Stocks 
• CoinDesk: https://www.coindesk.com/ftx-follows-binances-lead-with-move-into-tokenized-stocks 

FTX Sports Deals

• NBA: https://www.coindesk.com/ftx-miami-heat-nfts 
• Tom Brady: https://decrypt.co/74771/tom-brady-and-gisele-bundchen-invest-in-ftx 
• TSM FTX: https://www.sporttechie.com/tsm-esports-signs-210-million-sponsorship-with-ftx-crypto-exchange
• MLB: https://www.coindesk.com/ftx-sponsors-mlb-umpires-to-wear-crypto-exchanges-logo

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