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10min chapter
Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary
Uncensored CMO
Innovations in Retail and Entertainment
This chapter explores the innovative delivery strategies employed by retailers, particularly the use of drone technology, while highlighting YouTube's unique position at the crossroads of social media and television. It examines YouTube's staggering viewership growth, especially in comparison to traditional broadcasters, and emphasizes the significance of emotional engagement in content creation across platforms. The discussion further contrasts emotional and rational advertising, showcasing how emotionally-driven content leads to better audience recall and engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode