The New Music Business with Ari Herstand cover image

How a Sony JV Record Label Develops Artists

The New Music Business with Ari Herstand

00:00

Investing in Artist Development for Long-Term Growth

The chapter explores the successful collaboration between a young artist and the label, focusing on building a genuine fan base and long-term career development. It discusses strategies for transitioning from being a DJ duo to a band, emphasizing the shift towards album creation in a singles-driven market. The conversation also touches on the impact of the pandemic on music releases and the importance of consistent brand development for artists.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app