The Seventh Principle

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The seventh principle of communication is called unity. It works for a communicator in the following way: If that communicator can arrange for us to see him or her as one of us, as someone who shares an identity with them in some kind of important way. We also talk about what makes war and buffets so influential; how to ace your next interview,. What to say when you do someone a favor...and more.

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.

Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

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