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The Thumb Nail or the Title?
The thumb nail is a great opportunity to compliment the title with a visual. The two of em really go together. Can't have bomped out the other. When they repeat the title of thumb nail, i the opening seconds, that typically when you see a pretty high abandonment rate in the opening seconds. So we try to use the title thumb nail as the hook, and then the opening seconds are crafted to only pick up where the title and thumb nare left off.