What Your Media Plan Should Look Like In 2021
The GaryVee Audio Experience
00:00
Adapting Marketing Strategies Amidst Change
This chapter examines the evolution of marketing strategies adopted by leading supermarket retailers in response to the COVID-19 pandemic. It highlights the shift towards e-commerce, the importance of understanding consumer behavior, and the need for cohesive data utilization. Additionally, the chapter discusses innovative approaches in marketing, such as enhancing customer loyalty and leveraging modern channels like social media and direct mail.
Transcript
Play full episode
