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208: Louis Nicholls — Growing Your Newsletter
The Bootstrapped Founder
The Problem With Cold Emails
The majority of us who are working in software today, where we learnt marketing and sales is from VC backed companies about 10, 12 years ago. The rules that apply to you there don't apply to us with more calm bootstrap businesses,. If someone gives you $10 million and says, you have six months to get as many customers as possible, the logical thing to do is to email everybody who might even possibly be a customer. That's not very useful for us long term with our businesses, but we don't know any better.
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