4min chapter

Future of Fitness cover image

Robert Louw - Wexer & The New Business Model of Fitness

Future of Fitness

CHAPTER

What Are We Really Doing Here?

Fitness and health are very different. How do you define wellness? Like what does that mean to you? Like feeling well, right? And how can we somehow turn that into a KPI or metrics so we're actually moving forward as an industry? Yeah. That's a huge question. I feel a lot of pressure. Try not to do small questions here. If there's no profit, there's no investment either. So companies have to trust people and vice versa. Who's owning data? Data is the new goal obviously. It's being collected and being sold for a ton of money.

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