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Dialectics Deep Dive (pt. 3b): Marshall McLuhan & the Medium-as-Message

Rev Left Radio

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The Narcissist's Effect

Mclewyn: We become as narcissists when we misrecognize technologies as something other than us. He says the term computer came from a job type of human beings that would individually or in groups do computations to help with stuff like navigational charts. Macloon: If they had only known the deep effects of cinematic images and then eventually televisual images on the human psyche, they would have seen how friggin tough it's going to be to foment revolution because we are so narked out.

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