The Big Question: an IDEO Podcast cover image

How Might We Design A Radically Different Restorative & Regenerative Business Model? With Joe Iles, Ellen MacArthur Foundation Circular Design Programme Lead & Chris Grantham, IDEO Circular Economy Executive Director

The Big Question: an IDEO Podcast

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Transitioning to a Circular Economy

In this chapter, the speakers discuss the importance of transitioning to a circular economy and the need for new business models and behaviors to address environmental challenges. They highlight examples like moving from product to service and considering the entire lifecycle of products. The chapter explores reshaping value and the importance of businesses playing a healthy role in the overall ecosystem for a sustainable circular economy.

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