Strategies For Creating A Unique Selling Proposition & An Irresistible Offer
Dan Kennedy's Magnetic Marketing Podcast
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The Importance of Creating an Irresistible Offer
This chapter emphasizes the significance of including an offer in marketing messages and discusses the elements of a successful offer such as valuable information, a clear call to action, and a presentation of price. It also highlights the value of building up the perceived value of an offer and gives examples of successful campaigns and gift with purchase strategies.
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