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This is really interesting because I was on the board of a company called This Next, which was doing social commerce 15 years ago. And what's really interesting about this is when we did the All In Summit, I came up with three themes. We had like the good besties theme, we had the Miami Vice theme, and then we had the Havana White Party. The first thing people said when we invited them to the things, do you have a mood board? Then we made it for us. But this is, you make it and if you share it and you're good at it, every time somebody clicks on something, you make a little wig.
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