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Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe

Tech Marketing Trends

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Is Personalization Helpful?

Kirsty Johnson: It's only creepy if it's not useful. If you've saved time and energy and got to the stuff that is most useful to you first. So, so hopefully we can be helpful by doing personalization. She says marketers should also all have value propositions for our segments.

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