The Digital Marketing Podcast cover image

Understanding Social Algorithms

The Digital Marketing Podcast

CHAPTER

How to Get More Comments and Shares on Twitter

Twitter's better for conversation. And if I follow the conversation stuff, it gets more engagement because that's what people want. The real sweet spot is actually when you hack into the human algorithm. When we shared content that they could use to demonstrate how smart they were, they shared it. One hundred percent. It wasn't just a question. That was supercharged because actually, you were asking, you didn't like to make money. Let me demonstrate my knowledge. Then it got a little bit like sometimes joke telling down the pub does. Well, that's why they clickbait stuff and everything else. It gets light. But this is much more because actually you're giving me an

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