Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far
Nir And Far: Business, Behaviour and the Brain
00:00
Grunewald's Bibe Apad Church
Grunewald reports most users never register for an account with you version millions choose not to follow any plan, opting instead to use the ap as a substitute for their paper bibles. Just why people share scripture they've just read is not widely studied. However, one reason may be the reward of portraying oneself in a positive light, also known as the humble brag. Grun wald says the bible ap always sees a spike in new down loads on sundays, when people are most likely to share it through word of mouth.
Transcript
Play full episode
