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Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far
Nir And Far: Business, Behaviour and the Brain
Grunewald's Bibe Apad Church
Grunewald reports most users never register for an account with you version millions choose not to follow any plan, opting instead to use the ap as a substitute for their paper bibles. Just why people share scripture they've just read is not widely studied. However, one reason may be the reward of portraying oneself in a positive light, also known as the humble brag. Grun wald says the bible ap always sees a spike in new down loads on sundays, when people are most likely to share it through word of mouth.
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