4min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

AI and Offshore Labor in Service-Based Businesses | Romeen Sheth, Metasys

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

Exploring the Strategy of Offering Free Front-end Services as a Hook

The speakers discuss the strategy of offering a free front-end service to attract clients for higher value services, using examples from investment banks. They also explore leveraging a media company as a wedge into a potential competitor and raise questions about the level of detail and monetization of these approaches.

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