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25. Professor Marie Johnston, Professor Emeritus of Health Psychology at the University of Aberdeen

Real World Behavioural Science

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Do You Think Vaccines Saved Lives?

Behavioural insights teams now popping up for example in public health teams and in private companies. Do you think there's a whole heap more stuff that we haven't done then given what you're saying or is that actually being done effectively at this point? I think it's all kind of progress towards a common goal. You hear people criticising that approach and I think that's part of just the way that psychology we've just been trained to criticise rather than identify what's good in things.

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