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B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce

Metrics that Measure Up

CHAPTER

Evolving Marketing Strategies in the B2B Landscape

This chapter explores the transition from B2C to B2B marketing strategies, focusing on the necessity of modern tactics like SEO and product-led growth. It contrasts these innovative approaches with traditional B2B methods, highlighting the importance of unique branding and customer journeys for sustainable success in the SaaS industry.

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