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B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce

Metrics that Measure Up

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Evolving Marketing Strategies in the B2B Landscape

This chapter explores the transition from B2C to B2B marketing strategies, focusing on the necessity of modern tactics like SEO and product-led growth. It contrasts these innovative approaches with traditional B2B methods, highlighting the importance of unique branding and customer journeys for sustainable success in the SaaS industry.

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