How to Play the Game Without Going Crazy

I think it comes down to the decision of like, just what game are we playing here? And that ties into everything that we've talked about today. You know, is the game McDonald's content and outrage? Or are you in it for the long game? How much money is enough? And where do you want to make it? All those are the types of decisions that I think people have to continually ask and continually re answer.